The campaign designed to target returned migrant workers especially in Solukhumbu and Okhaldhunga area. The objective was to promote concept of self-employment opportunity inside the nation and retain manpower from going abroad.
Jeetu Nepal, a well-known actor and stand-up comedian was promoted as the face of the campaign and 3 major activations were successfully carried out in particular districts to promote schemes such as 10% down payment, bank loans with minimal interest and vehicle route permit in order to facilitate the interested party.
Media Platform:Newspaper, TV, Social Media