Nepal army lead initiative under the supervision of the Government of Nepal, to remove and manage wastes from the Mt. Everest/Lhotse, Mt. Kanchenjunga and Mt. Manaslu and help minimize the consequences of climate change.A total of 33.8 tons of waste was successfully retrieved at the end of the campaign for further recycling.
Impact coordinated with various stakeholders and media partners to promote and raise awareness of the campaign through strategic communications in close coordination with the Nepal Army communications department. Created a campaign narrative, activated social media platforms, developed an anthem, video production, endorsement by influencers and regular press releases.
Campaign Stakeholders: Nepal Army, Nepal tourism board, ministry of forests and environment, NGO/ INGOs, province/ local government, local corporate houses, private organizations and local communities.
Campaign Detail: https://www.facebook.com/Mountain-Clean-Up-Campaign-108410781785738